--- title: ABM Training | AI + Account Selection Course description: Stop guessing accounts. Learn AI-powered account selection and prioritization methods to focus ABM efforts where they drive ROI. --- [strategicabm ](https://www.strategicabm.com/) Toggle main menu ### AI + ABM account selection course ****Level:**  Beginner [Request](https://abm-mastery.strategicabm.com/ai-abm-account-selection#discovery-call) # AI + ABM account selection Stop guessing. Start prioritizing with data. AI + ABM ABM Essentials ### What you'll learn - Apply AI-driven scoring models to rank accounts - Integrate intent data into account prioritization - Align Sales and Marketing with shared account insights - Use AI tools to embed repeatable selection frameworks - Focus ABM campaigns on high-fit, high-revenue potential accounts “ The ABM training experience with strategicabm was exceptional. It has had a lasting impact on how we think, plan and activate ABM at the firm. Jamie Armstrong ABM Lead ![Proximus Global Logo](https://abm-mastery.strategicabm.com/hubfs/raw_assets/public/Coded%20files/Training%20Product/images/Proximus_logo1.png) ### The course up close | ** Format | Live (via Zoom) or In-person | | --- | --- | | ** Duration | 90 minutes (customizable on request) | | ** Level | Beginner to Advanced (tailored to your team) | | ** Dates | You choose - scheduled at your convenience | | ** Fee | Custom pricing based on team size and format | [ Run in-house for your team ](https://abm-mastery.strategicabm.com/ai-abm-account-selection#discovery-call) ## Intelligent account prioritization that drives ROI ### Picking the right accounts is the difference between wasted effort and ABM success. This live workshop helps you replace gut feel with AI-supported scoring and prioritization.  Learn how to integrate intent signals, align with Sales, and create scalable frameworks for selecting high-potential accounts.    You’ll leave with a clear path to focus on the accounts that matter most. ## Is this course for you? This course is perfect if you’re... ![](https://abm-mastery.strategicabm.com/hubfs/Training/ABM%20Practitioner%20-100.jpg) ## An ABM practitioner Directly running or supporting account-based programs. ![](https://abm-mastery.strategicabm.com/hubfs/Training/GTM%20Strategist-100.jpg) ## A GTM strategist responsible for aligning marketing and sales around target accounts. ![](https://abm-mastery.strategicabm.com/hubfs/Training/AI%20Specialist%20in%20Marketing-100.jpg) ## An AI specialist in marketing exploring how to integrate AI into ABM workflows without losing the human element. ![](https://abm-mastery.strategicabm.com/hubfs/Training/Marketing%20Professional%20-100.jpg) ## A Marketing professional in Demand Gen, Field Marketing, etc. looking to apply ABM principles and AI to your work. ![](https://abm-mastery.strategicabm.com/hubfs/Training/Marketing%20Operations%20Professional-100.jpg) ## A Marketing Operations professional enabling orchestration, measurement, and scale across ABM programs. ![](https://abm-mastery.strategicabm.com/hubfs/Training/Sales%20Professional-100.jpg) ## A Sales professional looking to build stronger value propositions, engagement, and expansion plays. ## What's included ** #### Downloadable templates ** #### GPT Prompt Library ** #### Messaging House app access ** #### Certificate of completion ** #### Post-course resource pack ** #### Optional Q&A replay ## Your ABM + AI instructors ![Alex Embling](https://abm-mastery.strategicabm.com/hubfs/raw_assets/public/Coded%20files/Training%20Product/images/abmers/Alex%20Embling.jpeg) ## Alex Embling CEO Alex Embling is CEO of strategicabm and leads the design of the ABM Mastery training curriculum. With 20 years of experience building and scaling ABM programs for enterprise B2B teams, Alex works at the intersection of strategy, execution, and AI-enabled delivery. He specializes in outcome-focused ABM operating models and AI-powered workflows that help teams move faster, personalize at scale, and deliver measurable impact across the full ABM journey. Today, Alex focuses on enabling in-house teams with practical frameworks, playbooks, and AI capabilities — turning ABM from a service into a scalable internal capability. ### Explore more AI + ABM courses All Levels Beginner Intermediate Advanced All Formats Public In-company [Talk to us](https://abm-mastery.strategicabm.com/ai-abm-account-selection#discovery-call) [ ### AI + ABM foundations Turn AI curiosity into ABM confidence. Learn exactly where AI fits in your ABM strategy and walk away with frameworks that deliver measurable results from day one. Learn more → Beginner In-company ](https://abm-mastery.strategicabm.com/ai-abm-foundations) [ ### AI + ABM prompt engineering Build precision prompts that actually work. Master ABM-specific prompting frameworks that generate quality insights, not generic fluff. Learn more → Beginner In-company ](https://abm-mastery.strategicabm.com/ai-abm-prompt-engineering) [ ### AI + ICP Validate your ICP with data, not guesswork. Transform persona development from assumption-based to insight-driven with dynamic customer profiles. Learn more → Beginner In-company ](https://abm-mastery.strategicabm.com/ai-abm-icp) [ ### AI + ABM account selection Stop guessing which accounts to target. Use AI to identify high-intent, high-fit accounts that actually convert instead of relying on gut feelings. Learn more → Beginner In-company ](https://abm-mastery.strategicabm.com/ai-abm-account-selection) [ ### AI + ABM account research Uncover insights your competitors miss. Accelerate market and account intelligence gathering with AI that finds what manual research overlooks. Learn more → Beginner In-company ](https://abm-mastery.strategicabm.com/ai-abm-account-research) [ ### AI + value propositions Craft messaging that resonates with every stakeholder. Develop compelling, personalized propositions tailored to specific account needs and buying group dynamics. Learn more → Beginner In-company ](https://abm-mastery.strategicabm.com/ai-value-propositions) [ ### AI + ABM personalization at scale Deliver 1:1 experiences without the 1:1 effort. Master AI-powered approaches that scale authentic, relevant experiences across your entire account portfolio. Learn more → Beginner In-company ](https://abm-mastery.strategicabm.com/ai-abm-personalization-at-scale) Show more ### Trusted by leading enterprise companies ![SAP](https://abm-mastery.strategicabm.com/hubfs/raw_assets/public/Coded%20files/Training%20Product/images/clients/sap.png) ![AWS](https://abm-mastery.strategicabm.com/hubfs/raw_assets/public/Coded%20files/Training%20Product/images/clients/aws.png) ![AVEVA](https://abm-mastery.strategicabm.com/hubfs/raw_assets/public/Coded%20files/Training%20Product/images/clients/aveva.png) [view case study](https://insights.strategicabm.com/abm-case-study-elevating-relationships-through-abm) ![BLUEBOTICS](https://abm-mastery.strategicabm.com/hubfs/BlueBotics-8.png) [view case study](https://insights.strategicabm.com/the-transforming-power-of-abm) ![CLOUDFLARE](https://abm-mastery.strategicabm.com/hubfs/raw_assets/public/Coded%20files/Training%20Product/images/clients/cloudflare.png) ![CLOUD SOFTWARE GROUP](https://abm-mastery.strategicabm.com/hubfs/raw_assets/public/Coded%20files/Training%20Product/images/clients/csg.png) ![COMMSCOPE](https://abm-mastery.strategicabm.com/hubfs/raw_assets/public/Coded%20files/Training%20Product/images/clients/commscope.png) ![Rakuten Advertising](https://abm-mastery.strategicabm.com/hubfs/raw_assets/public/Coded%20files/Training%20Product/images/clients/rakuten.png) ![TEALIUM](https://abm-mastery.strategicabm.com/hubfs/raw_assets/public/Coded%20files/Training%20Product/images/clients/tealium.png) ![VEEAM](https://abm-mastery.strategicabm.com/hubfs/raw_assets/public/Coded%20files/Training%20Product/images/clients/veam.png) ![FRESHWORKS](https://abm-mastery.strategicabm.com/hubfs/Freshworks-8.png) ![GLOBALSIGN](https://abm-mastery.strategicabm.com/hubfs/Globalsign-8.png) [view case study](https://insights.strategicabm.com/globalsigns-abm-growth-journey) ## What our attendees are saying "We chose strategicabm after reading many of their newsletters and signing up for one of their ABM Lunch & Learn sessions. We’re now partnering with them to provide a comprehensive, strategic approach tailored to our specific needs.” ![Proximus Global](https://abm-mastery.strategicabm.com/hubfs/raw_assets/public/Coded%20files/Training%20Product/images/proximus-global-logo-black.2024-12-16-09-06-02.png) #### Jamie Armstrong Account-based Marketing Lead “The training was a great experience for our GTM team. It offered practical strategies and fresh perspectives that helped us think differently about how we engage with prospects. It delivered real value that we could implement simply and quickly.” ![GlobalSign](https://abm-mastery.strategicabm.com/hubfs/raw_assets/public/Coded%20files/Training%20Product/images/123-1232645_global-sign-logo-global-sign-logo.png) #### Ofer Yatziv-Green Senior Marketing Manager, West “It was a really valuable session - particularly in helping the team understand the role of social selling within an ABM context and how it all fits together. Everyone came away with something actionable, regardless of their starting point.” ![Pulsant](https://abm-mastery.strategicabm.com/hubfs/pulsant_limited_logo.jpeg) #### Felicity Williamson Marketing Manager, ABM, Pulsant ## Frequently asked questions Who are these courses for? Our courses are designed for B2B marketers running or transitioning into Account-based Marketing. Whether you lead ABM strategy, build content, support sales, or drive GTM execution, you’ll gain invaluable frameworks and tools to work smarter with AI. Do I need prior ABM or AI experience to join? No. Each course includes foundational guidance and real examples - whether you’re AI-curious or already experimenting. We tailor the complexity based on the audience. What’s the difference between public and in-company courses? Public courses: Fixed dates, open to individual marketers and small teams In-company courses: Customized delivery for your team, aligned to your GTM strategy and maturity level Both are live, interactive Zoom sessions led by senior ABM strategists and AI experts. How long are the courses? Each session is 60–90 minutes, including live instruction, real examples, peer discussion, and Q&A. What will I walk away with? Frameworks for immediate use Downloadable tools, templates, and prompt libraries Optional GPT assistants or apps Confidence to apply AI directly into your ABM workflow Are the sessions recorded? Yes, for public sessions. Attendees receive access to the recording and all supplemental materials post-session. Do I get a certificate of completion? Yes. All participants receive a shareable certificate for L&D validation or to showcase on LinkedIn. How much do the courses cost? Public courses start at £285/€330/$385 per person. In-company courses are priced based on team size and scope. Contact us for a quote. How do I choose the right course? Use our filters (by level, topic, or format), or contact us for a recommendation based on your team’s goals. Can I book multiple courses or a training plan? Absolutely. Many clients build custom learning pathways for their teams. We offer bundle pricing and program planning support. What makes this training different from other ABM or AI courses? It’s built by ABM practitioners based on 100s of campaigns we have run for clients as diverse as SAP, Cloudflare,Cloud Software Group, and more. We don’t teach theory. We give you real-world training that you can use today in your ABM programs. What preparation is required before joining? Just Zoom and an open mind. Feel free to bring real-life examples: personas, ICP docs, or current messaging depending on the course. ### Let’s talk ABM Mastery Not sure which course is right for you or your team? We’ll help you choose the path that fits — and tailor the training to your goals. Our ABM experts deliver these courses virtually or in person, anywhere in the world. Fill out the form and we’ll guide you to the right next step. Alternatively - grab a time here to talk - [Follow strategicabm on X ](https://x.com/strategicabm) - [Follow strategicabm on LinkedIn ](https://www.linkedin.com/company/693508) - [Follow strategicabm on Facebook ](https://www.facebook.com/Strategicabm/) - [Follow strategicabm on YouTube ](https://www.youtube.com/channel/UCUXm6pfRqy5nlFAuVVGJ2RA) - [Follow strategicabm on Instagram ](https://www.instagram.com/strategic_ic/) © 2026 strategicabm / Strategic ABM Ltd. All Rights Reserved | [Privacy](https://www.strategicabm.com/privacy/) Strategic ABM Ltd is a private limited company registered in England & Wales. Registration number 13082021. HubSpot Platinum Partner Google Certified Partner Nexus Gold Accredited Partner × ### Book: AI + ABM account selection course ### Book and pay via Stripe The fastest way to book a place is via Stripe using the button below. [ Book now with Stripe → ](https://abm-mastery.strategicabm.com/ai-abm-account-selection#) ![Stripe](https://upload.wikimedia.org/wikipedia/commons/b/ba/Stripe_Logo%2C_revised_2016.svg) ### Alternatively, book and pay by invoice To book and pay via an invoice, please use the booking form below. We will confirm your places as soon as possible via email. By placing your order, you agree to our [Terms of Service](https://www.strategicabm.com/training-terms-of-service) and [Privacy Policy](https://www.strategicabm.com/privacy/). ![](https://dc.ads.linkedin.com/collect/?pid=78924&fmt=gif)