DashDot
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Your monthly dose of Account-based Everything
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AI + ABM foundations
Apply AI with confidence and clarity to your ABM strategy.
The course up close
| Format | Live (via Zoom) |
| Duration | 90 minutes |
| Level | Beginner |
| Dates | Public course |
| Fee |
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An ABM practitioner
Directly running or supporting account-based programs.
A GTM strategist
responsible for aligning marketing and sales around target accounts.
An AI specialist in marketing
exploring how to integrate AI into ABM workflows without losing the human element.
A Sales professional
looking to build stronger value propositions, engagement, and expansion plays.
A Marketing professional
in Demand Gen, Field Marketing, etc. looking to apply ABM principles and AI to your work.
A Marketing Operations professional
enabling orchestration, measurement, and scale across ABM programs.
A Content or Creative marketer
who needs to personalize messaging and storytelling at scale.
A Data and Insights specialist
tasked with researching accounts, validating ICPs, and building personas.
What's included
Downloadable templates
GPT Prompt Library
Messaging House app access
Certificate of completion
Post-course resource pack
Optional Q&A replay
Josh Weale
Director of ABM & AI
Josh is Director of ABM at strategicabm, where he leads AI-powered strategies to help enterprise tech firms win, grow, and retain key accounts. He builds custom GPTs, intelligent agents, and enables AI across the full ABM lifecycle - and now trains B2B teams on how to do the same.
Kristina Haddrell
ABM Consultant
Kristina is an ABM Consultant at strategicabm, where she helps global B2B brands design and scale programs that deliver growth and ROI. She shapes positioning, messaging, and go-to-market plans for enterprise accounts — and now trains B2B marketers on our ABM Mastery courses to give them the tools to do the same.
Trusted by leading enterprise companies
What our attendees are saying
"We chose strategicabm after reading many of their newsletters and signing up for one of their ABM Lunch & Learn sessions. We’re now partnering with them to provide a comprehensive, strategic approach tailored to our specific needs.”
Jamie Armstrong
Account-based Marketing Lead
“The training was a great experience for our GTM team. It offered practical strategies and fresh perspectives that helped us think differently about how we engage with prospects. It delivered real value that we could implement simply and quickly.”
Ofer Yatziv-Green
Senior Marketing Manager, West
“It was a really valuable session - particularly in helping the team understand the role of social selling within an ABM context and how it all fits together. Everyone came away with something actionable, regardless of their starting point.”
Felicity Williamson
Marketing Manager, ABM, Pulsant
Frequently asked questions
Who are these courses for?
Our courses are designed for B2B marketers running or transitioning into Account-based Marketing. Whether you lead ABM strategy, build content, support sales, or drive GTM execution, you’ll gain invaluable frameworks and tools to work smarter with AI.
Do I need prior ABM or AI experience to join?
No. Each course includes foundational guidance and real examples - whether you’re AI-curious or already experimenting. We tailor the complexity based on the audience.
What’s the difference between public and in-company courses?
Public courses: Fixed dates, open to individual marketers and small teams
In-company courses: Customized delivery for your team, aligned to your GTM strategy and maturity level
Both are live, interactive Zoom sessions led by senior ABM strategists and AI experts.
How long are the courses?
Each session is 60–90 minutes, including live instruction, real examples, peer discussion, and Q&A.
What will I walk away with?
Frameworks for immediate use
Downloadable tools, templates, and prompt libraries
Optional GPT assistants or apps
Confidence to apply AI directly into your ABM workflow
Are the sessions recorded?
Yes, for public sessions. Attendees receive access to the recording and all supplemental materials post-session.
Do I get a certificate of completion?
Yes. All participants receive a shareable certificate for L&D validation or to showcase on LinkedIn.
How much do the courses cost?
Public courses start at £285/€330/$385 per person.
In-company courses are priced based on team size and scope. Contact us for a quote.
How do I choose the right course?
Use our filters (by level, topic, or format), or contact us for a recommendation based on your team’s goals.
Can I book multiple courses or a training plan?
Absolutely. Many clients build custom learning pathways for their teams. We offer bundle pricing and program planning support.
What makes this training different from other ABM or AI courses?
It’s built by ABM practitioners based on 100s of campaigns we have run for clients as diverse as SAP, Cloudflare,Cloud Software Group, and more. We don’t teach theory. We give you real-world training that you can use today in your ABM programs.
What preparation is required before joining?
Just Zoom and an open mind. Feel free to bring real-life examples: personas, ICP docs, or current messaging depending on the course.
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